Digital Aquatics MyReef software delayed until April 2010

Posted on December 10th, 2009 by 28

Digital Aquatics hot software called myReef is so hot that quite a few of customers have been waiting for it for a very long time. Originally the myReef software was slated to be out before the end of 2009. Not so any longer. Digital Aquatics now says because of “system infrastructure” that the myReef won’t be supported until April of next year. For those that are counting, that’s in the 2nd Quarter. We originally predicted a delay up into the 1st quarter but didn’t expect a further delay pushing it into 2Q. Although being disappointed is a feeling we are starting to learn to deal with, it is a very good sign that Digital Aquatics is delaying the launch to make sure everything is “just right”. Here is hoping that they surprise us and release myReef early. We won’t hold our breath.

via [Digital Aquatics]

The myReef application from Digital Aquatics is still in development. This project has experienced delays as we continue working to put the needed system infrastructure in place to support the application. Because the myReef application is completely dependent on the ReefKeeper’s communication, this is clearly a priority for us. While we were optimistic that we would be able to hit our target release, it is now clear that this will not happen.

Based on a number of changes here at Digital Aquatics, we anticipate completion of myReef around the first part of April. This is an attempt to provide a reasonable target given our work load and resources. As stated before, there is always some give and take, things come up that push schedules around and are unavoidable. We are committed to being flexible to the needs of our business to insure we’re able to continue to offer low cost control solutions (in this case free,) to our customers. myReef is still an important part of the ReefKeeper system and we are committed to releasing this application. However, we will not release the software until it meets the standards we have set for it.

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  • http://aquariums.nattarbox.com Nat

    I can understand why some would be upset, but working in software I also understand that these things can and usually do happen.

  • http://aquariums.nattarbox.com Nat

    I can understand why some would be upset, but working in software I also understand that these things can and usually do happen.

  • Ed

    Don’t get me wrong, I absolutely love all of my digital aquatics products. But this type of thing is quickly leaving sour tastes in consumers mouths. I think DA has the best product and continues to innovate based on consumer feedback. That being said, delays like this are really starting to hurt their competitive advantage.

  • Ed

    Don’t get me wrong, I absolutely love all of my digital aquatics products. But this type of thing is quickly leaving sour tastes in consumers mouths. I think DA has the best product and continues to innovate based on consumer feedback. That being said, delays like this are really starting to hurt their competitive advantage.

  • Mike

    I originally got a RKE when they came out, however I sold it off as I saw it was going no where with what I wanted, which was a way to remotely monitor my system. Took a while after I sold it before they even released their net module. It really did leave a bad taste in my mouth too, seeing all the RK2 people with webpages dedicated to their tank’s temperature or what not. I mean when it boils down to it’s about making a connection to a different device (net module) and reading the data that should be stored in a file on the device, so I don’t get why it’s taking so long to release this.

    I’m sure it’ll do more than graph but come on man, its your hardware, you should have no problems knowing how it works.

  • Mike

    I originally got a RKE when they came out, however I sold it off as I saw it was going no where with what I wanted, which was a way to remotely monitor my system. Took a while after I sold it before they even released their net module. It really did leave a bad taste in my mouth too, seeing all the RK2 people with webpages dedicated to their tank’s temperature or what not. I mean when it boils down to it’s about making a connection to a different device (net module) and reading the data that should be stored in a file on the device, so I don’t get why it’s taking so long to release this.

    I’m sure it’ll do more than graph but come on man, its your hardware, you should have no problems knowing how it works.

  • Neptune Guy

    Leave it to DA to drop the ball again…..

  • Neptune Guy

    Leave it to DA to drop the ball again…..

  • http://ocrd.blogspot.com Derek

    I was one of the first 100 people to get this controller and every module has been promised and promised and delayed and delayed. I should have expected this.

    With over $1000 invested in this thing, I might be stuck. But, I am now officially on the market for a different controller!

    Derek

  • http://ocrd.blogspot.com Derek

    I was one of the first 100 people to get this controller and every module has been promised and promised and delayed and delayed. I should have expected this.

    With over $1000 invested in this thing, I might be stuck. But, I am now officially on the market for a different controller!

    Derek

  • Mike

    Ouch Derek, luckily I didn’t have anywhere near $1000 (only half that :D ), and I did manage to sell it for 75% of the value of a new one (again luckily before they dropped the prices), and just chalk up the lost money as a lesson learned.

  • Mike

    Ouch Derek, luckily I didn’t have anywhere near $1000 (only half that :D ), and I did manage to sell it for 75% of the value of a new one (again luckily before they dropped the prices), and just chalk up the lost money as a lesson learned.

  • http://reefconnectioins.com jody

    If DA would just focus on what they promised the might actually make a deadline. They keep getting side tracked with new products which is cool but many of us bought into this thinking we would have the software in 2009. I’m pretty pissed.

  • http://reefconnectioins.com jody

    If DA would just focus on what they promised the might actually make a deadline. They keep getting side tracked with new products which is cool but many of us bought into this thinking we would have the software in 2009. I’m pretty pissed.

  • Ed

    @Jody

    like the herpkeeper?

  • Ed

    @Jody

    like the herpkeeper?

  • Justin

    What a complet joke, but so typical of Digital Aquatics. They are nothing but one big delay. It is obviously more important for them to get out “Lite” versions, and lizzard controllers(haha). Here is a suggestion, DA, spend that time instead completing the Elite controller. The competition is slaughtering you.

  • Justin

    What a complet joke, but so typical of Digital Aquatics. They are nothing but one big delay. It is obviously more important for them to get out “Lite” versions, and lizzard controllers(haha). Here is a suggestion, DA, spend that time instead completing the Elite controller. The competition is slaughtering you.

  • Superray

    I agree, I feel that the RKE has taken a huge back seat to the RKL line. Makes you wonder if they are going to abandon the high end controller or not?
    I really think they dropped the ball on this one badly. I actually suggested an RKL or Pondkeeper as a Christmas present for my Uncle who has a 2500 gallon pond and a 300 gallon SW tank. I have since told them to hold off on that because I will likely look at a different line of controller.

  • Superray

    I agree, I feel that the RKE has taken a huge back seat to the RKL line. Makes you wonder if they are going to abandon the high end controller or not?
    I really think they dropped the ball on this one badly. I actually suggested an RKL or Pondkeeper as a Christmas present for my Uncle who has a 2500 gallon pond and a 300 gallon SW tank. I have since told them to hold off on that because I will likely look at a different line of controller.

  • http://coralidea.com Jake Adams

    Woah you guys, give DA a break. Building these products isn’t that easy and from where I’m sitting, their only mistake is being overly optimistic about release times. If DA simply took a page out of the EcoTech or Apple product announcement playbook, they would be ambiguous about launch times and you all wouldn’t be giving them such a hard time.

    I have full confidence that once the MyReef sotware is actually released, it will be a well polished, rigorously tested software upgrade that will be well worth the wait.

  • http://coralidea.com Jake Adams

    Woah you guys, give DA a break. Building these products isn’t that easy and from where I’m sitting, their only mistake is being overly optimistic about release times. If DA simply took a page out of the EcoTech or Apple product announcement playbook, they would be ambiguous about launch times and you all wouldn’t be giving them such a hard time.

    I have full confidence that once the MyReef sotware is actually released, it will be a well polished, rigorously tested software upgrade that will be well worth the wait.

  • Adam

    I think they also need to take a page from the Neptune customer service play book as well. I don’t think I’ve ever dealt with such a shady company before.

  • Adam

    I think they also need to take a page from the Neptune customer service play book as well. I don’t think I’ve ever dealt with such a shady company before.

  • No longer a DA fan

    Well April 2010 has come and gone, and still we wait for the release of 2.0

  • No longer a DA fan

    Well April 2010 has come and gone, and still we wait for the release of 2.0

  • http://digitalaquaticssucks.com DigitalAquatic Suck

    It’s been 2 years and no MyReef2.0 other than Beta. DA lost me too! I can only say sign up at http://www.digitalaquatics-sucks.com and tell your story like others have. Let D know they SUCK!

  • http://digitalaquaticssucks.com DigitalAquatic Suck

    It’s been 2 years and no MyReef2.0 other than Beta. DA lost me too! I can only say sign up at http://www.digitalaquatics-sucks.com and tell your story like others have. Let D know they SUCK!