Elos Evision gets initial pricing in Europe

By on Jun 20, 2011

The expandable Elos Evision aquarium control system we saw last month at Aquarama in Singapore has just gotten some pricing details. While the simplicity of the modular design is appealing the first round of pricing coming out of Europe is higher than comparable controllers. For example the base Elos Evision Control Center, the touch screen control unit, runs €384.00 (around $549.62 USD) without any supporting modules. While the products are slick looking and an interesting concept, pricing may have to come down in a range closer to other aquarium controllers on the market to get wider adoption beyond dedicated Elos fans. Pricing details follows the break.

Elos Time Timer $223.28 €156.00
Elos Dimmer Box 3 and 5-pin $68.70 €48.00
Elos AC Power Box $128.82 €90.00
Elos Evision “Touch Screen” ControlCenter $549.62 €384.00
Special Combinations
Time & Dim (timer & dimmer) $243.03 €169.80
Time & Power (timer & power) $313.45 €219.00
Touch & Dim (touch screen, timer, dimmer) $715.36 €499.80
Power & Touch (touch screen, timer, power) $782.35 €546.60

[via DaniReef]

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  5. ElosTempo and ElosClima are the first two modules of the Evision aquarium controller
  6. Ouch: Elos USA Increasing Pricing up to 10%
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  • http://www.nanocustoms.com/ clive@nanocustoms

    Wow. This is dead before it even starts. This controller could have all the coolest features in the world, but it’s priced itself out of any market it even hoped to be part of.

  • http://www.facebook.com/profile.php?id=704609972 Julian Wilson

    ELOS gear is lovely but such a rip off!

  • Anonymous

    These are for sure too expensive, however there are costs involved to develop things. The cost is not just in a plastic box , ph probe, PCB and the power source.
    It is an intersting concept and kudos to them I know I will not buy one of these but I will not be calling it dead either, there will be plenty of the people that like this type gear and will purchase it.
    This is not like slapping a whole bunch of LEDs on a heatsink and calling it a product!
    On the top of that they have to buy components… in larger quantities and sit on this money for sometimes since as everyone stated it is not a mass produced/marketed item.
    You don’t expect the bank to give you an interest free loan do you?
    It is funny that it is always same comments about such products!
    In any case you shouldn’t worry, they came up with a cool concept, the chinese will copy it in a few months and you can buy the copy at 1/5 of the price of the original!
    We don’t work for free so why is it so hard to understand that these guys need to make money as well!

  • http://www.facebook.com/danireef Danilo Ronchi

    I think that it’s not so easy to “convert” italian prices with usa prices, because in Italy we have the prices, usually, vat included, and in usa they’re vat escluded… or have I a mistake?

    So I think the right prices, more or less are (20% vat in Italy)

    Elos Time Timer
    $186
    €156.00

    Elos Dimmer Box 3 and 5-pin
    $57
    €48.00

    Elos AC Power Box
    $107
    €90.00

    Elos Evision “Touch Screen” ControlCenter
    $458
    €384.00

    Special Combinations

    Time & Dim (timer & dimmer)
    $203
    €169.80

    Time & Power (timer & power)
    $261
    €219.00

    Touch & Dim (touch screen, timer, dimmer)
    $595
    €499.80

    Power & Touch (touch screen, timer, power)
    $651
    €546.60
    If I have not had a mistake.

    Anyway in Italy Aquatronica with power unit and temperature probe costs 500 euro, more or less, and the Power&Touch combo is not so distant with 546, yes they’re two different products… but the Biotopus II was more expensive in this regard.

  • http://www.nanocustoms.com/ clive@nanocustoms

    Believe me, I’m all too familiar with the cost of bringing a product to market, both in small and large volume. Nanocustoms is not my day job, and I’ve been involved with the production of many products over the years. It’s still too expensive. The cost of the physical components for even a modest run of systems, even with engineering and testing time rolled into the cost, should not come out to the retail price that Elos is pushing. They are riding on their name at this point, as I see no real game changing advantage to warrant the cost. So it’s got a touch screen. Big deal.

    And I hope you weren’t implying that all we do at Nanocustoms is slap LEDs on a heatsink and call it a day.

  • Anonymous

    clive,
    I am not implying anything, my point is that they have to eat and feed their kids too.
    To be honest I didn’t know of your company and I must appologize since you are also in LED filed, my point was towards the people that do a DIY led with wires exposed to saltwater and then they say why AI or anothr fixture is so expensive I can do it for half the price!
    My comment was not targeted towards you and If I have known what you make and sell, I would have used a different example maybe skimmer….
    I work for phillips and some times I see the bill to write a simple software it blows my mind something that I can do in half a day but as companies grow the have a different structure that can not be supported with smaller margins, or because of all the liabilities cannot use just the lowest bid to do a PCB or write code!
    So my point is that although we might not buy the unit we should empower companies to make innovations.
    Is it expensive yes, but you know as well as I do they are not making 400% mark up, they also have dealer netwrok……
    That is all!
    In any case I am sorry if I offended you, it was not my intention!

  • Anonymous

    clive,
    I am not implying anything, my point is that they have to eat and feed their kids too.
    To be honest I didn’t know of your company and I must appologize since you are also in LED filed, my point was towards the people that do a DIY led with wires exposed to saltwater and then they say why AI or anothr fixture is so expensive I can do it for half the price!
    My comment was not targeted towards you and If I have known what you make and sell, I would have used a different example maybe skimmer….
    I work for phillips and some times I see the bill to write a simple software it blows my mind something that I can do in half a day but as companies grow the have a different structure that can not be supported with smaller margins, or because of all the liabilities cannot use just the lowest bid to do a PCB or write code!
    So my point is that although we might not buy the unit we should empower companies to make innovations.
    Is it expensive yes, but you know as well as I do they are not making 400% mark up, they also have dealer netwrok……
    That is all!
    In any case I am sorry if I offended you, it was not my intention!