How to keep the aquarium hobby fresh and exciting

From time to time one of my friends will comment about how they find it amazing that I still seem to have the same level of excitement about my tanks and the hobby as I did when they first met…

My new reef tank after three months

As we have all heard time and time again patience is a virtue, and in this hobby it is pretty much mandatory for long-term success. Truth be told, it is not really one of the virtues I am known for.…

The business of the Ecotech Marine and Aqua Illumination Merger

I’ve been following the business side of things here in the aquatics business for some time. Just last week we had the biggest news in the history of the hobby. Two major competitors were joining forces: Ecotech Marine and Aqua…

Why would Ecotech Marine and AquaIllumination join forces?

The news that Ecotech Marine and AquaIllumination had completed a formal merger came as quite a shock to the marine aquarium world. The reasons for AI and EM joining forces might come across as a monopolistic move to the shortsighted,…