Wes Shinego documents the shallow reef life of Hawaii one instagram post at a time

Reef culture and social media may not be the likeliest of pairings, but it’s safe to say that in recent years the movement toward a more internet savvy environment has definitely taken a footing. You’re now hard pressed to find wholesalers or…

6 tips for social marketing in the aquarium hobby

You’ve set up a coral oasis in your spare bedroom, a fish breeding operation in the basement, have taken to acrylic-smithing in the garage, or have are a regular brick-and-mortar LFS and you need to reach your customers. Social media…