About Us

Established in 2006 Reef Builders covers the aquatics industry for keeping saltwater tanks and has been featured by CNN, MSNBC and Wikipedia as a definite source.

Ryan Gripp, Managing Director
Ryan Gripp is a commerce technologist with more than 14 years experience in the retail industry. He started his career with ecommerce using Miva Merchant and more recently has implemented complex large-scale systems (Oracle ATG). Ryan’s expertise also includes conversion optimization, retail analytics, and customer experience and order management architecture. Throughout his career he has changed the way executives think about their customers and led teams who fundamentally changed how and why consumers shop. He founded Reef Builders in 2006. He writes about technology, industry and other associated news relating to saltwater fish tanks.

Jake Adams, Managing Editor
Jake Adams has been an avid marine aquarist since the mid 90s and has worked in the retail side of the marine aquarium trade for more than ten years. He has a bachelor’s degree in Marine Science and has been the managing editor of ReefBuilders.com since 2008. Jake is interested in every facet of the marine aquarium hobby from the concepts to the technology, rare fish to exotic corals, and his interests are well documented through a very prolific career of speaking to reef clubs and marine aquarium events, and writing articles for aquarium publications across the globe. His primary interest is in corals which Jake pursues in the aquarium hobby as well as diving the coral reefs of the world.

Nicole Helgason, General Manager

Nicole has a passion for scuba diving and coral reefs. Nicole has a Bachelors degree in Coastal Geography from the University of Victoria and has managed dive centers around the world.

Brian Blank, Senior Editor
Brian Blank has been blogging about the aquarium industry since 2007 and writing with Reef Builders since 2009. Brian has been involved in spurts of aquarium keeping since he was a youngster. Most recently he has kept freshwater aquariums throughout the 1990s and briefly ventured into saltwater before breaking down the tank while in college. He ventured into the reefing world in 2006 finally fulfilling his dream of a larger saltwater tank. As a DIY nut and gadget fanatic, he brings a passion covering new products and innovations while leaving the livestock to the other incredible writers at Reef Builders. He often pens a Friday Smorgasbord column that explores the wild, wacky and wonderful side of the aquatic kingdom. Brian studied PR and marketing at San Jose State University and works for a high-tech PR agency in San Francisco. Brian and his awesome wife Veronica and baby daughter live in Pacifica, California, where his aquarium is currently on hold as he works on updated his home.

Comments (16)
  1. Michael says:

    Hi jake, my question i have is regarding the mind stream company that was or still is developing a complete water parameter testing unit that you endorsed. Are you still behind this company in there product development? Thank you for your time, mike.

  2. Kyle Repoz says:

    Hey guys! Really looking to buy one of your tshirts. Do you have any in stock at the moment?

  3. Raphael says:

    I saw the term “coup de gras” used in latest Jack Adams’ article. In french it means “hit of fat” LOL
    I think you meant “coup de grace”!
    Great article anyway!

  4. Jimmy Luu says:

    I would love too order some corlas from you guys

  5. frank says:

    Tt’s frank who from Upettool company . we are specialized in aquarium equipment such as water pump , air pump and so on . we know that you are a

    aquarium equipment blog from google . we are looking for a product reviewer or write blog article for our website .

    , is there any chance to work with you ? we can pay a certain reward for you . please let me know if you have any other service you can provide

    awaiting for your reply soon

    Best Regard

  6. Adnan Rafiq says:

    Hi guys

    Massive fan of your work.

    I have a beautiful 10ft marine tank (extra tall and wide), a 6ft sump and 4ft refugium. Nothing setup however. I’ve aquascaped but ever since the kids have used the tank for a toy storage place 🙁

    I have some of the latest and greatest equipment. A huge skimmer from deltec, an abyzz a200, vertec auto return nozzle, ecotech lights and pumps, etc etc

    Initially I wanted the zeovit setup – but now I think I’ll go triton since I have a huge refugium.

    Is there any chance I can get some help in terms of set up planning? So where the pipes should go and so on. I have a vague idea but would love this to be a project (remote, without cost to you, and in terms of setup) for Jake out here in the uk.

    I’d love to share photos, a call etc

  7. Jay says:

    You have the wrong Facebook link in the footer of your website.

  8. SG says:

    On your mysterious anemone its from Japan deepsea, shipments being sold all the way into Singapore

  9. Eric says:

    Jake, a woman near me paints mandala stones. They’re surreal if you’ve never seen good ones. I asked her to make zoanthid varieties. She has and they’re so incredible. I’d love to get her name out to the community. Can I have her send one to you? Eric Bopp – ithaca NY 607-279-2050. Avid reefer and fly fisher.

  10. SG says:


    You still interested to know about the rainbow bottom? Its from Japan, its from one specific source before going around Asia.

    Care wise high flow and high light, target feeding being the best way to maintain it.

  11. Indira Homburg says:


  12. Steven Tyler says:

    Fuck you limber dicked cocksucking earth scum ocean rapists. You will rot in the fiery inferno of hell. None to soon

  13. michael cava says:

    hello Jake,
    saw one of your youtube videos where you recommend Legendary Corals and show video from Reef-a-Palooza Ny.
    their corals are truly beautiful.

    liked them so much placed an order yesterday Mon, June 25 asking for delivery today June 26.
    the morning came and went it is now 2:30pm, no delivery.
    NO phone number. what kind of business has no phone number.

    I have sent 2 e-mails through their website–one at 10:30 est and a second at 1pm approx.
    so far no reply.
    I have tried fedex–no delivery schedule for my address today.
    called Chase credit card, they did not have a phone number for legendary corals.
    called PayPal, same result–only contact is via e-mail.
    won’t be home tomorrow, so if they ship it out today, no one will be home to receive a delivery.

    if you have a phone number for them, please advise asap. thank you!

  14. Neil says:

    This may seem like a totally dumb question….how do I read or find the articles on your site. I easily find the header and related picture for the article, but no content is ever shown, just tags and some links to other articles which when clicked on produce the same result….no article to read.


  15. Venom76 says:

    Looking to purchase pokpo genisis in US …any ideas….every website that I have researched comes up with an Asian link…. Where can I purchase the Genesis as I am desperately needing it for my tempered glass aquarium

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