Established in 2006 Reef Builders covers the aquatics industry for keeping saltwater tanks and has been featured by CNN, MSNBC and Wikipedia as a definite source.
Ryan Gripp, Managing Director
Ryan Gripp is a commerce technologist with more than 14 years experience in the retail industry. He started his career with ecommerce using Miva Merchant and more recently has implemented complex large-scale systems (Oracle ATG). Ryan’s expertise also includes conversion optimization, retail analytics, and customer experience and order management architecture. Throughout his career he has changed the way executives think about their customers and led teams who fundamentally changed how and why consumers shop. He founded Reef Builders in 2006. He writes about technology, industry and other associated news relating to saltwater fish tanks.
Jake Adams, Managing Editor
Jake Adams has been an avid marine aquarist since the mid 90s and has worked in the retail side of the marine aquarium trade for more than ten years. He has a bachelor’s degree in Marine Science and has been the managing editor of ReefBuilders.com since 2008. Jake is interested in every facet of the marine aquarium hobby from the concepts to the technology, rare fish to exotic corals, and his interests are well documented through a very prolific career of speaking to reef clubs and marine aquarium events, and writing articles for aquarium publications across the globe. His primary interest is in corals which Jake pursues in the aquarium hobby as well as diving the coral reefs of the world.
Nicole Helgason, General Manager
Nicole has a passion for scuba diving and coral reefs. Nicole has a Bachelors degree in Coastal Geography from the University of Victoria and has managed dive centers around the world.
Brian Blank, Senior Editor
Brian Blank has been blogging about the aquarium industry since 2007 and writing with Reef Builders since 2009. Brian has been involved in spurts of aquarium keeping since he was a youngster. Most recently he has kept freshwater aquariums throughout the 1990s and briefly ventured into saltwater before breaking down the tank while in college. He ventured into the reefing world in 2006 finally fulfilling his dream of a larger saltwater tank. As a DIY nut and gadget fanatic, he brings a passion covering new products and innovations while leaving the livestock to the other incredible writers at Reef Builders. He often pens a Friday Smorgasbord column that explores the wild, wacky and wonderful side of the aquatic kingdom. Brian studied PR and marketing at San Jose State University and works for a high-tech PR agency in San Francisco. Brian and his awesome wife Veronica and baby daughter live in Pacifica, California, where his aquarium is currently on hold as he works on updated his home.