Not a few days before we break the news story, Ice-Cap confirms the appointment of Steven Pro to VP of sales. Apparently they have larger plans then just lighting systems with all of these new hires and some in the industry are really taking note. We can only wonder what they will do next? For starters, they can hire a professional to redesign their logo, then again that’s just us. You can take a gander at the official press release below.
IceCap Incorporated – New VP of Sales Leads Effort to Strengthen Relationships with Retail Stores
Hamilton, New Jersey – With a 17-year reputation for quality, value, and innovation, IceCap Inc. is once again demonstrating its extraordinary mettle. Amid tough economic challenges, IceCap has been expanding operations categorically from new product development and classic customer service to increased personnel. In continuation of those efforts, IceCap Inc. is proud to announce that industry veteran, Steven Pro has joined the Executive Team as Vice-President of Sales and Service. Co-President Anthony Calfo says, “For over a decade, I have known Steven Pro as a personal friend, friend to the aquarium industry, and an overall overachiever in the aquatic science realm. He has a greater knowledge of the inner workings of the aquarium business than perhaps anyone I know. From retailer to reef club and from manufacturer to consumer, Steven is a champion for the greater good. I am proud to have him on board with the IceCap team and look forward to blazing innovative paths together.â€
Steven is well known in the aquarium industry for staunch consumer advocacy and organizational consultations. He has worked at almost every link in the chain of custody for marine ornamentals; from retail and custom design installations to wholesale and manufacturer representation. He has published over 40 pertinent articles and lectured more than 50 times to national conferences and hobby clubs across the USA. Few people have the extraordinary perspective of Steven on the handling of aquarium products (livestock and drygoods alike) from source to consumer. This unique gamut of real world experience makes Steven an invaluable resource to manufacturers, retailers and consumers alike.
According to Mr. Pro, “I believe that the vision and values at IceCap align perfectly with my commitment to advanced husbandry combining the best of thought leadership, education, and sustainability with innovation in product and services. These are issues that have inspired me for well over a decade and I truly look forward to working with my friend and mentor, Anthony Calfo, Co-President Chris Conti and the rest of the IceCap team for years to come.”
IceCap is long known for making products of the utmost quality supported by superior customer service. With Steven’s help, they will continue to be a leader in those categories while expanding service to a broader range of distribution… specifically with a keen focus on supporting the retailers – the lifeblood of the marine ornamentals industry.
IceCap Incorporated has been an industry leader making innovative products for the last two decades. Our lighting products specifically have been the standard for efficiency and reliability to which all others are measured. Offering more than just lighting solutions, however, we have extended our reach with a wide range of products for industry and science. Our span is wide and our commitment deep to producing benchmark quality products for the next decade and beyond.
