6 tips for social marketing in the aquarium hobby

You’ve set up a coral oasis in your spare bedroom, a fish breeding operation in the basement, have taken to acrylic-smithing in the garage, or have are a regular brick-and-mortar LFS and you need to reach your customers. Social media…

How much is a shark worth? $2 million alive

Sharks may strike fear in our hearts but they also bring money to local economies — $2 million each as a matter of fact. A study released today shows just one reef shark can be worth nearly two million dollars…

All Rhizotrochus are illegally collected and imported

Have you ever wondered why you’ve (most likely) never seen a Rhizotrochus typus available for sale at your LFS? The obvious reason is that their suppliers probably don’t have them because this coral species is simply not legal to collect,…