We recently received screen captures of Icecap’s new website which appear to show both retail and wholesale pricing of Icecap metal halide lamps. We aren’t all that surprised that Icecap is finally revamping their antiquated website but the online shopping system hints at new directions for the lighting company. The direct sale of their products to the end user will likely alienate some retailers who might interpret the change as cutting into their bottom line but the online ordering system should also make it easier for resellers to purchase Icecap products. The website has yet to go live and Icecap has yet to make this change official but the evidence is pretty solid, more pictures below. (the supposed wholesale pricing was edited from the images)
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