The Coral Bin, a new upstart WYSIWYG (What you see is what you get) coral livestock company has recently launched. With traditional WYSIWYG outlets, you go through rows and rows of thumbnails looking for a particular species or animal that catches your eye. With Coral Bin, the prices are arranged by “bins” or buckets of prices, starting at $10. This feature is already available as a sort option on most large ecommerce sites; however the different niche here is marketing this “sort” function as the site itself. Whether or not you use the company, it certainly is an interesting twist in the world of coral retailing in the WYSIWYG category that is dominated by large players such as Live Aquaria.
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