Sea & Reef, followed by Reef Gen, bring WYSIWYG Wholesale Browsing Directly to Public Audiences

The concept of WYSIWYG (What You See Is What You Get) isn’t new; several online livestock retailers¬†are well known for this practice. ¬†Less well known perhaps is that some livestock wholesalers also have private WYSIWYG offerings for retailers to browse;…

Online coral shopping: is What-You-See really What-You-Get?

Many die-hard hobbyists know exactly where and when the new cool stuff comes in. Unfortunately, it is not always possible to be present physically when a new shipment is unpacked. In these cases, the internet is a great thing: lots…

The Coral Bin adds new twist to WYSIWYG Coral retailing

The Coral Bin, a new upstart WYSIWYG (What you see is what you get) coral livestock company has recently launched. With traditional WYSIWYG outlets, you go through rows and rows of thumbnails looking for a particular species or animal that…

How to: Reverse-photoshopping a totally blown out coral photo

Let’s face it, the online coral WYSIWYG space is completely inundated with unrealistic photographs of corals for sale. The Photoshopping of coral images has reached such extreme proportions that it is getting extremely hard to even believe your eyes when…