Guess someone at the Yellow Pages got a little creative with the ad placements for Craig Johnston’s saltwater aquarium store, Anemones Clowns & Corals, located in Northern Iowa. When asked whether Honking Red Button-Nose Polyps and Trick Water-Spraying Flower Anemones were now being offered for sale, Johnston declined to comment.
Phone Book Fail the LFS listing
Matt Pedersen
Matt Pedersen is an interactive software developer and part-time fly fishing guide originally from Chicago, IL and current living in Duluth, MN, USA. Additionally, Matt has experience as a professional orchid breeder and certified fly rod builder. Matt has been a marine aquarist for 23 years, and an aquarist for 28+. After spending time on every side of the aquarium industry (retail, commercial and private maintenance & installation, wholesale, hatchery), he currently considers himself a "professional hobbyist". Most recently, Matt has currently spawned 22 species of marine fish, successfully raising 8 of them to date including one worldwide first (the Harlequin Filefish, Oxymonacanthus longirostris), as well as attempted another 6 invertebrate species to date. Most all of this was accomplished with less than 100 gallons of total working capacity, and all in closed culture. In 2010, Matt Pedersen was selected as the breeder of choice to work with the now famous "PNG Lightning Maroon Clownfish" from the SEASMART program, and chronicles the efforts to propagate this one-of-a-kind fish online at The Lightning Project. Matt Pedersen is credited with starting MOFIB (Marine Ornamental Fish & Invertebrate Breeder's Association) and writing for multiple publications including Coral, Koralle, Practical Fish Keeping, Reef Hobbyist Magazine and Reef Builders. Matt has spoken at numerous aquarium clubs and events from coast to coast. He currently sits on the MBI (Marine Breeding Initiative) Council, a project dedicated to bringing the concept of a unified Marine Breeder's Award Program to hobbyist organizations across the country and around the globe. In 2009, Matt was awarded "Aquarist of the Year" honors by both IMAC West and MASNA in recognition of his accomplishments and contributions to the marine aquarium hobby. Last updated October, 2010.