Aquarium Specialty and My Reef Creation team up to build the Mother of All Trade Show Aquariums (MATSA)

By on Feb 28, 2012

aquarium specialty trade show aquarium

We’ve seen more than our fair share of ghetto-fabulous and not-so-great display aquariums at marine aquarium trade shows but the Mother of all Trade Show Aquariums [MATSA] is not one of them. Built with a vision by Aquarium Specialty and the the know-how of My Reef Creation, the MATSA is packing more bells and whistles than a gypsy circus car. 

aquarium specialty trade show aquarium

For the MATSA, Aquarium Specialty pulled out all the stops with double fluidized media reactors, Reeflo/MRC Orca Pro I protein skimmer, and a nice MRC Bio-sump all neatly encased and displayed behind a large engraved viewing window. The tank itself ain’t too shabby with black ABS plastic coral/frag tray, rimless construction and a one of our favorite touches, a barely-there mounting option for three Radion XR30w LED fixtures that is partially hidden by the overflow drain.

 The filtration on [the MATSA] is totally overkill but the purpose of it was to showcase the MRC & Ecotech product line and sell coral at the same time.  The tank is built out of 1 1/4″ Acrylic.  The stand is steel, powder coated white with custom caster that can hold up to the weight requrements.  The viewing pane in the front features an inset clear acrylic viewing window in the front with a black acrylic frame around it.  The sides of the tank are black acrylic with vents and the back is black PVC with inset magnets that make it easy for removing the back panel.  The whole thing can transport without removing any of the equipment.  It’s plug and play once the water is added.  Everything is hard plumbed with unions so that the sump, pump, skimmer and canister filters can be removed for cleaning.  The Frag racks are made out of black ABS and the bottom of the tank is black.

The filtration includes:

MRC Reef Sump
MRC Filter Socks (3 x 4″ socks)
Orca Pro 1 skimmer
2 x MRC reactors (one is for PO4x4 and the other is for NP Biopellets).

Tank is 72″ x 36″ x 12″

The black acrylic custom light fixture easily comes off and lays down inside the tank for easy storage and transport.

The tank, sump, reactors and skimmer are ported for easy draining after the trade show is over.  Once it’s empty, you can roll it out the door.  We plan to offer a less expensive version of this (can be customized for the client) and Aquarium Specialty will be the distributor for these tanks.  We already have an order in the works for Fishy Business in Columbia, South Carolina.

aquarium specialty trade show aquarium

We’re digging nearly all of the features of the Mother of all Trade Show Aquariums but are concerned about the amount of heat that will produced by the Orca Pro I on such a small volume, and how cloudy the water could become if biopellets are used in one of the media reactors as was indicated to us. In this incarnation the MATSA easily costs over five figures at full retail price but surely this will make an impressive display for Aquarium Specialty, My Reef Creation and any other aquarium business that chooses to bite the acrylic bullet to have a MATSA of their own.

aquarium specialty trade show aquarium

aquarium specialty trade show aquarium

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  • http://pulse.yahoo.com/_XMBVIE5PJXMAMZJSENESFNWBKA Joe

    Nice looking, but I have to ask “Why?”. I go to all the SoCal reefing events and I can’t think of one time I have seen a coral seller have a sump setup on his frag tank. That just seems like a whole lot of equipment to haul around for a 1-2 day event where the equipment isn’t even needed. Tank, powerhead, and heater is all that is really needed to hold/sell frags at a show.

  • JakeAdams

    “the purpose of it was to showcase the MRC & Ecotech product line and sell coral at the same time” 

  • TerenceF

    Given the water quality supplied at events, corals coming out of shipping boxes all stressed, and only hours to make everything look great, if I were selling I would want to know I have everything on my side and not chance it. If it were not for SeaChem clarity at MACNA last year, all of the tanks with basic filtration would have looked like total crap and surely would have negatively affected everyone’s sales. If my business was coral sales, I would eat this up and make the small investment. Even if this is $1000 more than the ghetto set up, what is that cost amortized across two years of business or lost opportunity at one event due to water issues?

    This example is clearly overkill, but there has to be somewhere in the middle to up the game of the more professional coral slinger.

  • Steve Sanderson

    $1000 more? Im thinking more like $10,000 more. 3 radions alone would cost more than a typical frag tank at an event. Sweet looking set up though. 

  • jake_harvey

    If this thing has wheels and you have a van, this would be a great investment for the professional traveling coral seller.  All you’d need is water, power supply and a cellular credit card swiper. But I agree all the extra filtration gear is a bit overkill.   

  • Justin Farabaugh

    so want as my frag tank

  • http://pulse.yahoo.com/_XMBVIE5PJXMAMZJSENESFNWBKA Joe

    “We plan to offer a less expensive version of this (can be customized for the client) and Aquarium Specialty will be the distributor for these tanks.”
    If it was a “one off” just to showcase a few products, I can understand, but as a sellable product to the people that sell frags at shows, I just don’t see it. That is a lot of frags one would have to sell just to break even, talking YEARS of going to every local frag in SoCal just to cover the costs of booths + a setup like this, so again, just don’t see a market for it, but maybe I am wrong.

  • http://www.aquariumspecialty.com Scott G

    As was stated above, the filtration is unnecessary for this particular setup.  Aquarium Specialty is a MRC distributor and that is the reason we are showing these products on this particular setup.  It’s for display purposes as stated above.

    As far as NP Biopellets go.  They do not cloud the water unless you are using too many of them on a tank that has very high nitrates and that is only on initial setup.  People that are seeing cloudy tanks are not following the directions on the product. IF your nitrates are very high then don’t add them all at once. Build up the bacteria population slowly by using less media and then as nitrates begin to drop add more media. You will avoid the cloudy experience if you follow the directions.

    We prefer to use our own water at the trade shows.  Anything we can do to mitigate stress on the animals is best.

    Yes, the tank has custom caster to support the weight. 

    On a side note, we will be offering similar setups for other clients.  This is not a one size fits all type product and I doubt we will ever produce the exact same (MATSA) tank in the future.

  • XD_1

    Frags yeah, but this thing is selling Radions, too…

  • Juan Pablo Siekavizza

    Nice tank and system, too bad it’s Aquarium Specialty, they have the poorest customer service I have experienced with any online store.

  • http://www.aquariumspecialty.com Scott G

    Juan,

    I just left you nice message and I’m here to help you if you would like to contact me.

    Thanks,

    Scott

  • Spencer Matonis

    DAAAMMMNNNN O:

  • Ronald Warfield

    Agreed. Been waiting a month to get the apex lite module they left out of my shipment.

  • http://www.facebook.com/profile.php?id=530605132 Justin DeCouto

    Wow Scott, you weren’t kidding. I wished I had taken a closer look at this setup when I was at the swap.

  • http://www.facebook.com/Sammy.San Samuel Gonzalez

    Who wouldn’t stop to check out the corals in a sick setup like this? With all the latest tech in the market. That Radion mount is awesome! Very clean setup