Reef Endurance is a new brand of liquid supplements

Reef Endurance is a new brand of liquid supplements that is going to be previewed at the CoralVue booth at Reefapalooza Orlando this weekend.

This is one we haven’t heard of before and doing a Google search brings back nothing on the company. The photo we saw from CoralVue touts the products as “formulated, produced and bottled in the USA” but not much else.

The products are your standard lines of supplements:

Reef Endurance Calcium Plus (Part 1) — Part one of a two-part solution for a Balling method or two-part regimen. Ingredients include: Calcium, Magnesium, Strontium, Molybdenum, Manganese, Bromine, Bromide, Boron, Cobalt, Iron, Zinc. Sold in 17 oz. ($15.99), 34 oz ($19.99) and 1 gallon ($39.99) bottles.

Reef Endurance Alkalinity/PH Plus (Part 2) — Second part of the plan, a blend of carbonates, borates and bicarbonates to boost alkalinity and improve buffering capacity.  Sold in 17 oz. ($15.99), 34 oz ($19.99) and 1 gallon ($39.99) bottles.

Reef Endurance Magnesium — Pretty straightforward, a Magnesium Chloride concentrate. Sold in 17 oz. ($13.99), 34 oz ($18.99) and 1 gallon ($37.99) bottles.

Reef Endurance Erection Growth Stimulant (Sr+Mg) — One of the most ridiculously named product in the industry. Sure we get it, a supplement to make SPS “sticks” grow — cue the Beavis and Butthead laugh track…c’mon! You guessed it, a blend of magnesium and strontium. Sold in 17 oz. ($15.99), 34 oz ($21.99) and 1 gallon ($41.99) bottles.

Reef Endurance Iodine Plus — Iodine and potassium for coral color, growth and regeneration. Sold in 17 oz. ($11.99) and 34 oz ($15.99) bottles.

Reef Endurance Strontium — Pretty straightforward, strontium.  Sold in 17 oz. ($13.99) and 34 oz ($18.99) bottles.

Reef Endurance Potassium — Pretty straightforward, potassium.  Sold in 17 oz. ($13.99) and 34 oz ($18.99) bottles.

Like with other aquarium additives, its pretty much about trust in the ingredients and price. With these guys being new on the block, their pricing seems about in line with others with some probably higher and others lower, depending on the retailer, so they’ll have to work on gaining trust with hobbyists. Knowing the purity and process of what goes in your tank is what is going to give hobbyists peace of mind.