Jake Adams
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Jake Adams has been an avid marine aquarist since the mid 90s and has worked in the retail side of the marine aquarium trade for more than ten years. He has a bachelor’s degree in Marine Science and has been the managing editor of ReefBuilders.com since 2008. Jake is interested in every facet of the marine aquarium hobby from the concepts to the technology, rare fish to exotic corals, and his interests are well documented through a very prolific career of speaking to reef clubs and marine aquarium events, and writing articles for aquarium publications across the globe. His primary interest is in corals which Jake pursues in the aquarium hobby as well as diving the coral reefs of the world.

Ecosmart Live unlocks the hidden power of Vortech Pumps

Ecosmart Live has come a long way as a platform for cloud based control of Ecotech Marine products. But while the system has been great for fancy, granular level control of high performance Radion LED lights, the product that put…

Check out this sweet green toadstool leather coral we picked up at ReefStock

When we are at the reef shows, and coral hunting, we usually have stony corals almost exclusively in mind. It takes a special kind of soft coral to grab our attention, and this green toadstool leather coral is exactly the…

Ecoxotic teases new E-Series RGBW LED striplight and inline controller

Ecoxotic is a ReefStock regular and as such, they’ve usually got a few nice new tricks up their sleeves for us to enjoy and blog on during the show. This year the big reveal from Ecoxotic is the E Series…

Fluid Designers makes a big splash with a suite of novel acrylic designs

Fluid Designers is a brand new aquarium company started by some old school veterans of the aquarium industry. Founder Dave Marriott has been around the block at every level of the aquarium business chain, as front man for wholesale, retail,…

Half and Half flower anemone is quite the showstopper

Flower anemones, Epicystis crucifer, is one of the hottest sea animals in the reef aquarium hobby right now and these beautiful creatures are impressing us in a crazy assortment of colors. We’ve seen every eye-melting shade of red, orange, green, and combinations…

Magnetic Probe Rack from Neptune Systems

The Magnetic Probe Rack is a new accessory from Neptune Systems that is specially designed to take advantage of a growing suite of aquarium sensors. One of the aesthetic ways that Neptune Systems designed the Magnetic Probe Rack to stand…

Kessil A150WE Amazon Sun and 360WE Tuna Sun announced this weekend

The Kessil A150WE and 360WE Tuna Sun are two new LED spotlights announced this weekend, one of which was first demoed at ReefStock in Denver Colorado. Like the Tuna Blue that Kessil first released to the marine aquarium hobby with…

The coral tree of life is being rewritten one LPS at a time

Warning: the following is a nerdgasm of coral taxonomy, guest-written by Joe Rowlett, one of the many talented fish geeks working the fish tanks at Old Town Aquarium in Chicago.  Historically, corals have often been grouped at the genus and family level based…

Why would Ecotech Marine and AquaIllumination join forces?

The news that Ecotech Marine and AquaIllumination had completed a formal merger came as quite a shock to the marine aquarium world. The reasons for AI and EM joining forces might come across as a monopolistic move to the shortsighted,…

Taking the Rossmont Mover pump for a spin

The Rossmont Mover is very interesting  propeller water pump from the new Italian aquarium product company, Rossmont. Built from a tried and true two-bladed propeller design, the Rossmont Mover was built from the ground up with no legacy influences, and…