Flashback Friday: When Jake looked back at 10 years of EcoTech Marine

This week’s Friday Flashback is a double flashback, as this now 10-year-old post written by Reef Builders Managing Editor Jake Adams itself, looked back to what was then a 10-year-old EcoTech Marine. Who remembers the early (slightly noisy!) MP40s, the…

Flashback Friday – Jake Adams’ First-Ever Reef Builders Post!

As we sit here this Friday the 25th of August 2023, Reef Builders has accumulated exactly 14,898 posts, 6862 of which were penned by the late, great Jake Adams. So we thought it would be fun to dig deep into…

Flashback Friday: The Flashing Tilefish with Color-Changing Skin

This story comes up a lot in our Analytics as one of our most popular. It was written by Jake Adams, a fan and keeper of Tilefish, and the article has since been picked up many times by Google and…

Flashback Friday: When Jake Talked About How To Increase pH Using Kalkwasser

If there’s one thing we should all do this weekend, it’s rewatch this brilliant video by the late, great Jake Adams. In the video and accompanying article, Jake nails some really fundamental points about pH, the numbers he aimed for…

Flashback Friday – Remember When Jake Did This To An Acropora?

Jake Adams had so many cool, original ideas while at the Reef Builders Studio, and when we were reminiscing all the good times we came across this post about a crazy, but successful regraft of a “Derek’s Indecision” Acropora back…

We Planted Jake Adams’ Coral into Andrew Sandler’s Polo Reef

So recently we took a long-awaited trip to Polo Reef. We weren’t the first people to visit, video, and showcase Andrew Sandler’s 17,000-gallon home aquarium, and we certainly won’t be the last. It is safe to say that Polo Reef…

Show Us Your Reef Tees!

Remember Jake Adams and you’ll remember him not just for his world-class reef information, but his apparel too. Despite coming to us from the frosty climbs of Colorado, Jake was so often seen in shorts and sandals, a baseball cap,…

Windsor Adams Joins Reef Builders Leadership Team

Reef Builders is thrilled to announce shareholder Windsor Adams to our new leadership team. Windsor will be an integral part of our journey forward and will continue her role as Social Media Director. Reef Builders, like our community of professional…

In memoriam of Jacob Adams

The reefkeeping world is mourning the sudden loss of our Managing Editor, Jake Adams. To many people Jake informed, educated, and entertained reefers in all four corners of the world. A Bachelor of Marine Science, Jake also became a skilled…

Reef Tanks of Instagram are Beauty Magazines all over again

“Do not read beauty magazines. They will only make you feel ugly.” These iconic words appeared in the “Wear Sunscreen” address given to graduates in 1997 by Mary Schmich of the Chicago Tribune and were later popularised by Australian film…