Bulk Reef Supply – the popular saltwater aquatics retailer has taken an investment from Bertram Capital. The terms of the deal were not disclosed. Bertram Capital invests in growing digital commerce companies such as Bulk Reef Supply to help grow their business. This marks a historic time as the saltwater aquatics industry is growing at historic levels and Bulk Reef Supply makes an attractive investment as their OEM brands help supplement lower margin items across their portfolio.
In addition, their popular Youtube channel which Andrew and Ryan both grew became the envy of the greater aquatics community with many retailers rushing to catch up. We will expect to see more capital investments in the aquatics industry as keeping reef tanks becomes even more mainstream.