ASM cone skimmer doesn’t really stand out in materials and cost

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The ASM Cone Skimmer series is a new line of fractionators from All Seas Marine that jumps on the tail end of the cone skimmer bandwagon. Not that we’re saying that cone skimmers are a fad, we enjoy several on our aquariums but when you release a protein skimmer product that looks literally like a dozen others save for the logo on the lid, well then it just seems like bandwagony private labeling.

What made the ASM G series protein skimmers one of the most dominant brands in the 2000s was its use of cost effective materials, the brand name pump and more distribution than you can shake a stick at. The new ASM Cone Skimmers is made of acrylic and it uses Sedra pumps, not the hobby favorite Sicce PSK, yet it completely departs from the pricing we grew to love in the ASM G series. 

Premium Aquatics lists three Sedra powered ASM Cone Skimmer models that range in capability from 150 to 500 gallons with a price that starts at $375 for the ASM GC-3 up to $795 for the ASM GC-15. For that kind of coin the ASM Cone skimmer series really starts to pale in value compared to the Warner Marine skimmers, Vertex in-sump skimmers, SWC Cone skimmers and we’d much rather spend nine benjamins on the Avast Marine Black Pearl CS2 with auto neck cleaner, waste collector and shut off.


 



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  • clord2008

    I have never really understood the price of skimmers in general. Just plastic, acrylic, and a pump, yet some run in the thousands. I would have to say there all over priced. It would be interesting to know if any are more effective (other than pump size) than the other. They all look the same to me. What’s the deal here?

  • http://www.facebook.com/profile.php?id=22208961 Nguyen Tran

    be nice for someone to do a study on skimmers comparison of all the skimmers on the market…. maybe one day, my bet is the best one isn’t the most expensive

  • http://www.facebook.com/profile.php?id=622465486 Ryan Thompson
  • http://twitter.com/ReefLabs Reef Labs

    This was encouraging for consumers:
    “Thus it is fair to conclude that, at least for the skimmers tested under the specified conditions, the individual manufacturers’ claims of superior performance are without merit. Whether this conclusion can be extended to other skimmers remains to be seen.”
    I’ve always been skeptical as well and certainly sensitive to the pricing for a product that seems to basic in design and materials…while the market offers no way of objectively evaluating or performing comparisons.

  • D Nak

    I think you’re forgetting to cost associated with R&D. Companies want to be compensated for that. Like in the automotive industry where the high-end cars get the new goodies first, then it trickles down into the family car, high-end skimmers tend to be more expensive and the knock-offs of the design tend to be cheaper (no R&D costs and usually cheaper material).

  • http://pulse.yahoo.com/_XMBVIE5PJXMAMZJSENESFNWBKA Joe

    And their followup article:
    http://www.advancedaquarist.com/2010/1/aafeature

    And this to show that the majority of what a skimmer pulls out of the water is calcium. I would go so far as to argue 90% of what is removed by a skimmer should have stayed in the tank and would have been a benefit to leave in.

    http://www.advancedaquarist.com/2010/2/aafeature

    I have never fallen for the skimmer hype, it is just plastic and bubbles. As AA pointed out several years in a row, a $1 MAME nano skimmer and a $1500 ATB skimmer will perform within 15% of each other, and in the end both will remove exactly the same stuff, only one will take a little longer to do so, which just means the food stays in the water longer for the corals to enjoy.

  • http://pulse.yahoo.com/_XMBVIE5PJXMAMZJSENESFNWBKA Joe

    If we were talking about something complicated, I would agree with R&D costs being part of the overall price.. but we are talking about a cylinder and bubbles. How much R&D really needs to go into this? It is already proven that bubbles can only remove so much due to hydrophilic / hydrophobic properties. Mfgs can spend all the time and $ in the world for R&D, they are never going to get past the fact bubbles are only capable of attracting a certain amount of stuff to remove regardless of how many bubbles you make, all you can do is remove the stuff faster. I question why anyone would want to do that, remove food from the tank before everything had a chance to eat and way before the food spoils.

  • http://pulse.yahoo.com/_3PQR2S2EAZUDJKVYUCKLCWJ37Q Micheal

    While I agree, with something like this with essentially no R&D costs,and maybe what Jake was alluding to in his article,  this skimmer is WAY too expensive for what it is.
     

  • Anonymous

    The body looks kind of very familiar, and I dont think that is a bad thing either.

    http://bubble-magus.com/en/productShow.asp?id=1013

    What makes a skimmer is the pump and volute, and I dont see many bad reports on Sedra or ASM to be honest.

    I also think the expectations on what we pay are getting beyond crazy, if you cut the price so far, there will be no companie left in business. People easily forget these companies dont make the product for the love of it they do it to pay their mortgages, the same reason everyone has a job of any type. But cmon, how far do you want this economy to go before before too long we all will be working for bowls of rice :(

    All we are doing is feeding the Cheap labor market and forgetting the long term effects on how that will effect our countries.

    Grumpy ole me! I know!

  • http://www.facebook.com/profile.php?id=508021671 Albert Dao

    There is no such thing as “feeding the cheap labor markets”.

    Do you think Walmart is making Chinese laborers rich? No, it’s making the Walton’s rich.

  • http://pulse.yahoo.com/_XMBVIE5PJXMAMZJSENESFNWBKA Joe

    I see about $50 worth of actual parts/material there, and most of that is the pump, and they charge $375, quite a large profit.. just curious what you would value the parts at? We can be 99.9% sure there was no R&D involved, so it is simply Mfg at that point.

    Sorry, but when a $1 DIY MAME skimmer out of a soda bottle will perform the same as a $375 skimmer, it is hard to justify the cost, at least for me anyway. I think skimmers and LED fixtures are the 2 biggest scams when it comes to mark ups. Say it cost $50 to make that skimmer, to me, charging $100-$150 is a fair price and a very fair profit, charging $375 seems outragous and they certainly have priced themselves out of a lot of sales at that price point. Who would pay that price when you can get a similar performing skimmer with a different name (Bubble Magus NAC7) for close to $100 less.

  • Anonymous

    No It is not making chinese workers rich hense my comment about a bowl of rice but it sure as hell has made China rich as a country, have you seen the vast amount of debt China has bought of the USA economy, if they pulled the debt in tomorrow USA would have to sell its butt to them.

    And who made China so powerful that the USA are now having to build bases in AUS to stave off the fear from the growing army?

    Who paid for that army?

    Not against the Chinese product, heck 15% of our products come from there and there are a mass of high quality products too, I just dont believe in driving down prices so much the the North American economy suffers because of it.

    We are typically in negative inflation right now, not a good place to be. Neither is over positive but a balance has to be restored and the only way that happens is by pricing.

  • Anonymous

    Dont get me wrong, I agree with affordable and cost effective products but I also believe in the bigger picture of our economy, we have got to the point our expectations are now so high with quality but so low in what we should pay we have lost track of the effects this has on the long term survivability of the home grown companies trying to support us all and realistically help kick start our economies which includes giving us all jobs one way or another.

  • http://www.facebook.com/profile.php?id=508021671 Albert Dao

    Seriously? Dude, that’s like 3% of the story.

    *Mind exploded*

  • Anonymous

    I know 99% of replies will disagree with me because we are so programmed to think about oursleves first these days, but if you worked for one of these companies that had to drive pricing down so low to compete and then the company went under and you lost your job, all of a sudden its not so fun is it ;( no longer is it 3% of the story.

    Nuff said ;) Happy days :)

  • http://www.facebook.com/profile.php?id=622465486 Ryan Thompson

    Hence you will NEVER see me at a Wal-Mart. They are total scumbags!

  • http://www.facebook.com/profile.php?id=508021671 Albert Dao
  • http://www.facebook.com/profile.php?id=100001443324671 Patrick Jewell

    “I would go so far as to argue 90% of what is removed by a skimmer should have stayed in the tank and would have been a benefit to leave in.” 

    ….

    Are you serious? Your making the same claims as what protein skimmer companies make. Where did you get such an arbitrary number? Based on your research? 

    Are you inferring that protein skimmers are not beneficial? The past 20 or so years of advancement protein skimming technology has meant nothing to you?

  • Anonymous

    I will take science over company claims any day and the science that Advanced Aquarist has provided in the last couple years is pretty clear to me. Actually, so clear I have been running my tanks, a 75G and a 60G, without a skimmer for a couple years now (since their first article that Ryan linked to above) and not only did things not get worse once I removed them, they got better (coloring, growth) since I wasn’t removing so much food. 

    I don’t know about 90%, I would actually say 100% since I have 2 successful reef tanks that have been skimmerless for years now, simply running algae scrubbers on both, no water changes on either in about a year, just dosing, and to top if off, I feed each tank about 10 cubes worth of food a day and still nitrates are 0 and phosphates always under .09 on a meter. I do toss in a mesh bag of Rox carbon in the sump for a weekend once a month since it can be much more helpful than a skimmer. There are hundreds, if not thousands of very nice reef tanks around the world that don’t run a skimmer. For me, anything a skimmer was pulling out wasn’t needed to be pulled out since things are doing better without one in my situation.

    Do you have some scientific articles showing how they really benefit a reef tank, short of what a $5 pump and airstone could do (aeration)? I think skimmers will help a FO/FOWLR tank quite a bit, but on a reef tank within my budget (under 200G), I will never use one again.

  • http://twitter.com/ReefLabs Reef Labs

    When your language does not hedge your educated guesses you risk your credibility before you start. Over-generalizations with broad brushes are not effective ways of making a point. …

    I could be wrong(see how that works)but at the very LEAST, skimming is valuable for several reasons, regardless of the comparison conclusions. IMO overfeeding is rampant in the hobby and there is no reliable way of exporting organics if your refugium crashes, something large dies, etc.  I would think a protein skimmer is always invaluable as a tool for maintaining stability of parameters. And that should be our PRIMARY goal, no?

  • Anonymous

    I wasn’t really referring to the comparison conclusions (although they speak for themselves when trying to compare a $200 skimmer to a $2000 skimmer), more the skimmate analysis article showing what is actually taken out of the water. To me, the most credible posts here are from Ryan and Joe, they provided links to science. I don’t see any links from anyone else that counters anything stated in those articles.

    People need to ask themselves, 1. What does a skimmer provide for you, and 2. Are there other, better, cheaper methods to achieve the same goal. 

    I don’t agree at all that a skimmer helps maintain any type of “stability” within a reef tank. How is a skimmer going to help if you have a giant fish die in the tank that you can’t get to? A skimmer isn’t going to remove ammonia, a scrubber will. 

    It is very hard to make an algae scrubber “crash” and they are very efficient at removing bad stuff from the water, while leaving good stuff behind to feed corals. Best part, it cost maybe $20 to make a good algae scrubber.

    The way I see it, it comes down to 2 methods to run a tank. The “God” method where your constantly tweaking/controlling every little parameter, or there is the “natural” way. I did the “god” method for 10 years, it got to be too much. Too much time and too much money. I decided to take the natural approach a couple years ago and have been so much happier and so have my tanks (in terms of health and stability).

  • Scott Brang

    @ Joe  You are probably right on with the $50 estimate on materials.  But you forget everything else that goes into getting the skimmer into your tank.  The manufacturer has their markup, to cover labor and other cost ($15-20) then the skimmer needs to get in a boat to get here (usually about 10%) and another 1% for customs once it lands.  So already the cost is at $72-78 when it lands.  Then ASM needs to make money (US jobs) and the retailer needs to make money (more US jobs) and without marketing you would never know about this skimmer (even more US jobs).  Also don’t forget that most online retailers offer “free” shipping, someone is paying for that.  When it comes down to it a lot of the $375 that you spend goes toward getting the product to your door.

  • http://pulse.yahoo.com/_XMBVIE5PJXMAMZJSENESFNWBKA Joe

    Your absolutely right, there are more costs involved than just materials. That being said, I guess the biggest problem I have is that every person that puts their hand on the product, from manufacturing to selling to the customer seems to think each person needs to make 100% profit before moving it down the supply chain. It is just greed. Even with your numbers, say $80 landed, no more than $100 to sit on the shelves of a store. Store probably pays $200-$250 for the skimmer and are required to resell it at MSRP, which the company puts at $375 (even Bubble Magus does this).

    There is just way to big of a gap for my liking. I am all for people making profit and running a successful business, I just don’t like seeing businesses try and make so much profit of every single item. Nothing says they can’t try, but they can’t complain when people chose the $100 cheaper “made in china” version of the same product. China works on volume and makes pennies in profit, US makes hundreds in profit per item, I think there has to be a middleground that is fair for all.

  • http://www.facebook.com/people/Klaus-Jansen/100000650186369 Klaus Jansen

    One Clone more on the Market.. i dont see any Inventions or news….

  • http://www.facebook.com/profile.php?id=100001443324671 Patrick Jewell

    I understand your points which have validity, but “successful tank” is relative. Define what is SUCCESSFUL. Not trying to ruffle your feathers, but your statements are painted with such a large broad brush stroke. Reef Labs pointed this out.

    I have had tanks which measured 0 ppm Nitrates and other great parameters, but the tank looked dull. See another relative term. Your definition of successful might vary from my definition. 

    I think many people’s success is define on those who have “neon colors”, and/or have high growth rates of colonies, well at least for me. And oddly, the majority of those people who show case their tank, has a protein skimmer! Some even use ZeoVit, which is far more controversial than a silly protein skimmer!! But I do believe their is more than one way to skin a cat. *Better ways to skin a cat. 

    And as far as the science, foam fractioning has existed long before aquariums. You can do plenty of research on it. And if you find evidence is not substantial, you probably should fund Advanced Aquarist to prove your Theory. I’d be interested as many others in the aquarium hobby/industry/public aquariums.