Shawn Hale
Shawn Hale
7 Articles0 Comments

Shawn has 25 years of professional experience in both fresh and saltwater. He spent nearly a decade working at one of the country’s largest LFS’s specializing in saltwater aquarium builds and custom installations. He has also accumulated over a decade of experience working on the manufacturing side of the industry creating products for hobbyist all over the world. Shawn was an early adopter in using content creation and used social media platforms to spread education about the aquarium hobby to consumers around the globe. Shawn was the Founder of Aquashella and Co-Owner of the concept from its beginning in 2018 to 2024 when he left to focus on growing Reef Builders and creating Aquarium Builders.

The “Apple Store” of Aquariums: Why the Hype is Real for Lush Corals (Plus Their Reefapalooza Debut!)

If you’ve been scrolling through social media or talking with anyone in the Florida reefing community over the last year, you know the hype is very real. There’s a relatively new Local Fish Store (LFS) in Boynton Beach, Florida, that…

The Next Evolution in Pico Reefing: PNW Custom’s New Micro Reef Controller Drops Today

If you have been paying any attention to the reefing world over the last few years, there is almost zero chance you’ve missed the explosive popularity of PNW Custom’s Micro Reef. Ever since the legendary Jake Adams published his spotlight…

Black Friday is now the Friday before Black Friday: Yes, Black Friday efforts keep getting more and more aggressive to reach early shoppers.

SaltwaterAquarium.com surprised everyone by launching their Black Friday sale at midnight last night—an entire week ahead of schedule—to get a jump start on the competition and snag those early-bird reefers. Remember when Black Friday sales were strictly, well, on Black…

Breaking New Ground

Vibrant Corals and Fish Ushers in the First Legal CITES-Compliant Malaysian Coral Imports to the USA In the ever-evolving world of reef aquariums, where hobbyists chase the iridescent hues of acropora colonies and the gentle sway of glowing Euphyllia, few…

A Golden Opportunity

Hello ReefBuilders! My travels take me all over the globe, most in the US but I travel internationally 4-5 times a year as well. As I travel around I will always be searching for content to share with you here…

Showcasing Showpiece Innovation: Top Shelf Aquatics releases all new editions of Nature’s Unpredictable Masterpieces as RB gives you a deeper dive into the difficulty of Grafted Corals

The fascination with unique and rare corals is a constant driver in the reef-keeping hobby. In recent years, “grafted corals” have emerged as some of the most sought after pieces in our hobby. Characterized by irregular patches of contrasting colors,…

Unveiling a One-of-a-Kind Marvel: Vibrant Coral and Fish Discovers a Hybrid, Potentially Xanthic Arothron Puffer

In the dynamic world of marine aquaria, where every new discovery sparks excitement, some finds stand head and shoulders above the rest. While visiting the Philippines, Vibrant Coral and Fish, a leading local importer and wholesaler for marine aquarium stores,…