Aqua Design Amano is a line of premium aquarium products which are primarily designed for the freshwater and planted aquarium hobby. Although only a small number of reef aquarists may actually use ADA products, the impact that ADA has had on the expectations for well designed and aesthetically striking aquarium products is undeniable. Many other aquarium product companies have followed in the footsteps of ADA’s shiny finish and simplistic lines. Alas, the Japanese-designed ADA products have always commanded a premium and due to rising costs of materials and manufacturing, the ADA line of aquarium products will experience a slight price increase across the board starting in January 2011. Aquarium Design Group is the exclusive North American distributor of the ADA line of aquarium products, and their full press release regarding the price bump can be read after the break.
December 6, 2010 – Houston, Tx – Aqua Design Amano headquarters in Niigata, Japan announced an increase in cost of goods due to the inflation of raw material cost at the manufacturing level. The new prices were effective as of November 1st, 2010.Costs in manufacturing, shipping and the declining value of the dollar versus the yen have caused increases in prices of the Aqua Design Amano product line in the United States, similar price increases in the past did not always lead to price increases for the end user and the price increase this year has been the result of a compiling effect in cost to provide the product.However, for the sake of the consumer, the new prices for the ADA product line will not be in effect until January, 2011. We hope that providing this opportunity by announcing the price increase ahead of time will allow our customers to buy for the holiday season at the current price levels.In addition, the new container order is scheduled to arrive in Houston on December 7th, 2010. Most out of stock items will be back in stock at that time for the holidays, and with the container, the new “Book of ADA” catalogue will be arriving and available for free to all ADA customers. This years ADA catalogue contains a wealth of information covering all aspects of Aquascaping, maintaining a Nature Aquarium, and visual inspiration from Takashi Amano’s latest creations. ADA clientele is not required to purchase to get their free catalogue – simply pay postage and you will receive one in the mail.Aquarium Design Group is currently working on some exciting new ventures for ADA clientele and avidly building new infrastructure that promises to bring a new level of value to the Aqua Design Amano experience in the United States, expect more announcements regarding this effort in the coming months.Aquarium Design Group is a distributor for Aqua Design Amano products in the United States, based in Houston, Texas. In 2010, ADG moved into a new facility to construct an entirely new retail experience for aquarium and aquascaping enthusiasts that prominently features the Aqua Design Amano product line. Completion is scheduled for early 2011. Aqua Design Amano is based in Niigata, Japan and is the provider of the Nature Aquarium and Do!Aqua line of designer aquariums and related goods that supports the Nature Aquarium philosophy developed by Takashi Amano.Contact:Frank Wazeter
Aquarium Design Group3520 S. Sam Houston Pkwy E.Suite#100
