We reviewed Building An Obsession’s Frag Transport System a couple years ago and it made a good first impression on us. However, it seemed at the time of launch that the only thing that might hold it back from success was a questionably high price tag.
Today, Building An Obsession has quietly grown this to be a must have product for coral vendors. Through vendor to vendor referrals and demo-ing at aquarium shows, Building an Obsession has sold over 1,000 locking frag trays and has 70+ vendors using the system to date.
Clearly vendors have found the system to be worth the investment as we see more and more people using the technology, most recently at ReefAPalooza NY. Some big name vendors such as World Wide Corals and JoshPorkSandwhich Zoas couldn’t say enough good things about how it has helped them scale the amount of corals they can bring, and the amount of stress it has reduced on them and of course, their corals.
In rise of the system’s success naturally, some imitators have also hit the market with similar versions. One company in particular even took it as far as literally copying the system but hasn’t been able to gain the same traction in sales or in holding the frags perfectly without falling out.
Building An Obsession it seems has created a strong network of vendors through good customer service who have continued to use and refer BAO’s system over others flushing out copies. We caught up with Ben Su, creator of Building An Obsession, at ReefAPalooza NY to talk more about the Frag Transportation System.