Audible for Fish? 10 rare or beautiful fish that would have made this gag better

In case you missed it, yesterday was April Fool’s Day and there were many corporations and tech companies sharing some serious groaners with a few funny ones in the mix. The one that caught our attention was Audible’s attempt at…

Hoplolatilus oreni, First Live Picture of this Gorgeous Tilefish

Hoplolatilus oreni is a gorgeous, incredibly rare tilefish that was just photographed alive for the first time. Thanks to a tip from our South African friend Keith Baxter we were treated to a fish we’ve never heard of, but desperately…

First Live Pictures of a Spectacular Supermale Lennardi Wrasse!

The Lennardi Wrasse is clearly one of the most colorful and beautiful of all the medium and large size wrasses. As beautiful as Lennardi wrasses are, all the specimens that we’ve seen to date have been only of juveniles and…

New ocean zone added to coral “Twilight Zone”

Mesophotic, meet your new neighbor rariphotic. The deep sea Twilight Zone of coral reefs and some insanely beautiful fish has another zone names the rariphotic zone thanks to the Smithsonian Institute’s marine science team that has been studying these depths.…

Luiz’s Snapshots: Odontanthias katayamai In Pohnpei

If you’ve read Reef Builders for any length of time then you know that in order to find the rarest, most colorful and interesting fish, you have to dive deep. Like really deep. That and be Dr. Luiz Rocha or one of…

Sacura parva Pictured and Filmed Alive For The First Time

Sacura parva is a gorgeous little anthias that we’d only seen in pictures of dull, freshly dead preserved specimens. But thankfully, there’s a few intrepid ‘biofreaks’ like ourselves who actually leave the comfort of their armchair to bring us face…

Take A Tour Of Cairns Marine’s Impressive Fish Livestock

So if you’ve been watching the site closely, you might have noticed we’ve been on a tear of putting out videos about traveling to Australian and visiting a ton of different fish stores. It’s been one helluva ride but finally…

The Incredible Display of Rare Reef Fish by De Jong Marinelife

When it comes to sourcing and handling rare marine fish, De Jong Marinelife is definitely one of the world leaders for exotic reef animals from all over the world. This normally wholesale-only operation is not open to the public but every…

Gramma dejongi school documented on video

Gramma dejongi is one of the most exciting and heart-pounding new species of rare reef fish to be introduced to the world in the last few years. Despite being discovered over five years ago, the illustrious Gramma dejongi is still extremely…

House of Fins 58th anniversary SPLASH sale this weekend in Greenwich CT

The House of Fins anniversary SPLASH sale is our annual excuse to share a gallery of exceptionally rare reef fish. In 2015 the infamous House of Fins or ‘HOF’ will be celebrating its 58th year in business with a huge…