We here at Reef Builders like to maintain a positive tone in all of our writing but occasionally we have to bring light to very selfish and myopic actions which are deleterious to our hobby. Case in point: Reef Central removed a very valuable block of information from the bulletin board once the money stopped coming in. After years and tens of thousands of dollars in sponsorship, Seachem decided that sponsoring with Reef Central was no longer a part of their marketing strategy and that they preferred to do customer support through other avenues.Â Seachem had this to say about the move:
Dear Reef Central Members:
We would like to take the opportunity to inform you that Seachem Laboratories will no longer be an active sponsor of ReefCentral.com. We have made this decision in an attempt to consolidate and streamline our avenues of product support to our customers and appreciate your understanding of this. We are grateful to all who have supported us in this community over the years and hope you will continue to do so in the future. Any and all product support-related questions can be addressed via our website, www.seachem.com.
Seachem Product Support
Although Reef Central members could have benefited from a half decade of posts in the Seachem sponsor forum, since Seachem was no longer paying the site Reef Central very selfishly removed that subforum altogether, along with thousands of posts relating to using Seachem products which are very popular with a big swath of the reefing community, ourselves included. It’s a pity that Reef Central’s operators couldn’t see the value in leaving the thousands of answers which had been posted in the Seachem forum over all those years but we guess it will reinforce the growing trend for manufacturers, businesses and reef clubs to create their own forums where they will be shown a tad more respect.