There are livestock wholesalers, and then there are companies like ReefGen who go above-and-beyond bringing unique and 100% acquacultured livestock to the market. And starting tomorrow, the team is officially unveiling its new website tomorrow with a fresh look plus features and tools to help its wholesale customers get awesome fish and corals (that can get into your tank).
As we mentioned earlier, ReefGen was founded by Laura Birenbaum and Justin Credabel to bring their unique captive breeding projects into a sustainable resource for the marine aquarium trade. The coral they sell are acclimated for years in captivity through multiple generations of captive growth.
Striving to continually break new ground in order to bring to market new varieties and an increasing number of species. For example, Laura has developed several captive strains of Sepia bandensis cuttlefish, and large scale aquaculture of this species in order to reliably offer the industry another exciting captive bred animal. There is no shortage of cool things Justin has done like the guppies and gonies mashup, rare strains or even cool grafted corals.
If you are a wholesaler, the site is set up to be able to create an online account to access information, pricing and even place an order. If you are a hobbyist, don’t worry you can still have fun on the site by creating a wishlist of livestock to share with your favorite LFS.
Behind the scenes, ReefGen has tripled it’s grow out capacity which means more fish and more corals for you. They are co-located at the Long Island Aquarium which gives them access to some of Joe Yaiullo’s outstanding corals that have been thriving in captivity for the last 12 years or so.
Make sure you take a look at the new website at www.reefgen.us. They are still working out the kinks and getting the site ready for the full live launch tomorrow, however you can still access the majority of the site. The official press announcement follows:
This has been a busy summer for ReefGen, and the team is excited to announce the efforts of all that work. Starting Friday ReefGen’s new website will go live. Along with a redesign, the website allows wholesale customers to login for pricing and order online through an easy to navigate portal. Hobbyists can also browse ReefGen’s wares, and create wish lists to send to their favorite LFS.
Along with being busy getting their digital house constructed, the crew has been busy building new propagation systems, tripling their behind the scenes grow out capacity at Long Island Aquarium.
This extra capacity comes with an added benefit to Reefgen’s customers, lower prices. With all the extra room ReefGen can grow more coral, faster, and cheaper. ReefGen is passing those savings on to their customers.