The Australian government is turning to corporate sponsorships and partnerships to help raise funds to deliver conservation projects on the Great Barrier Reef.
While this is a unique way of infusing capital into much needed programs, many are wondering if companies could potentially use such investments to hide poor green credentials.
The speculation was fueled after a brochure was produced called ‘Partnerships for the Reef’ from the government-backed organization Reef Trust. The brochure stated the organization was interested in sponsorship, joint investment and collaborative arrangements to deliver conservation projects.
The projects could range from Aus$1 million (US$719,500) to improve seabird resilience to Aus$7 million to help control the crown-of-thorns starfish.
“Your role and commitment to protecting and conserving the Great Barrier Reef will be widely acknowledged,” it said. “All Reef Trust investments will be recognised in branding of project materials, ranging from online publications and reports to social media activities and reef events.”
[via Discovery News]