Fragbox Corals is a reef aquarium store based in Toronto Canada, offering a wide selection of rare and colorful coral fragments. This small shop has a simple sign outside stating “corals” and blacked out windows and an alluring blue glow emanating from the glowing reef tanks.
When you walk through the doors however for the first time you quickly realize this is not your average reef store. Your eyes are immediately drawn to the impressive reef display tank. There is so much to take in initially you don’t know where to start. This reef store is a case study for the kid in the candy store analogy.
Fragbox corals was founded by the owner Marcello, locally known as March. They began in 2010 as a mail order basement coral business with one simple goal in mind; customer service.
The treat customers the way you want it be treated moto has made these guys a top reef store in the country. They specialize in high end and collector zoas and sps but sell hundreds of different species of corals. They also sell invertebrates and aquarium hardware from some of the biggest brands in the industry.
And almost every fish they sell is captive bred and tank raised. The store is also super clean. Products are intelligently organized and easy to find, the coral beds are meticulous and kept algae and pest free.
Corals and frags are organized by price so you can shop at your own leisure without constantly asking for prices. Wires are hidden, sumps are in the basement and they use only premium equipment like Radions on their systems.
With over one hundred thousand corals shipped across Canada, their experience comes through in their presentation and knowledge. The store is managed and run by hobbyists that love to talk about aquarium. They are knowledgeable, friendly and immediately making you feel at home.
Every customer that walks in gets a big smile and a hello. They really get to know their customers on a more personal level and have developed friendships with many of them. They strive to give only honest and helpful advice to ensure customer tanks can be the best they can be.
You can shop the entire store online and most of the site is WYSIWYG. Alternatively, if you find yourself in Toronto you have to check this store out. You will not be disappointed. The store is an inspiration and has set the bar very high for what a reef store can and should look like.