It looks New Era is branching outside of the food realm with the New Era Phosphate Remover that was spied at Aquariya 2012, a trade show in Dubai. We have been impressed with the company’s food lines and are wondering what other aquarium products the company is going to bring to market.
Granular Ferric Oxide (GFO) is nothing new and typically comes from the same source, an industrial manufacturer that sells it in bulk for water treatment facilities. We realize this is one of those “me too” products but a nice aspect of having multiple vendors is having brand trust and if the quality control that New Era uses for their foods translates to the additive and chemical lines, then you can count on quality products.
We are looking forward to getting more information on this as well as other new products from New Era at Interzoo 2012.
[via Acuaristica, thanks Jose!]