Royal Nature is an interesting Israeli company we’ve been tracking for a few years and always enjoy our conversations when our paths cross at events. However, while we’ve seen their products elsewhere, they didn’t have a dedicated US presence – until now. The company has opened Royal Nature USA that will carry the entire line of Royal Nature products both online to consumers and through wholesale to shops and other online merchants.
While they don’t have a vast array of products, their product line starts with their flagship Royal Nature Ion Balanced aquarium salt that uses salt harvested from the Red Sea and quality tested for purity, overall balance, minerals levels and salinity to mimic NSW. They also have a full line of test kits, nutrient reduction (bacteria, nitrate and phosphate removers), Balling salts and additives and hopefully the new ROYALAB and Advanced Marine Lab soon enough.
US operations will carry the full line of products at the online store at www.royalnature-usa.com. The company is still working to build their dealers and merchants in the US market and any dealers interested in the products can also find out more information on the website. Their go-to-market plan also includes pricing incentives to support brick and mortar retailers, so you’ll probably get a better price in store vs. online.
Since the company will be based in Miami, you’ll probably see Royal Nature start popping up at retailers and LFS in the Southeast and East part of the country first while working with freight companies to ensure retailers outside of that area can easily get the products at similar costs.
If you’re looking to experience Royal Nature firsthand, check out the website and see who’s carrying their products or place an order online.