CoralVue is the new distributor of Seneye and ITC Reefculture for the United States, Mexico, and South America. Seneye is best known for its aquatic devices that monitor ammonia, pH, and other vital water parameters, and ITC Reefculture manufacturers the ReefDelete, ALR reactor range, and the brand new PARwise par meter, set to launch this year. “The new PARwise device appears to be a handy tool!” says David D’Aquin, owner of CoralVue. “We are excited to add this new product and all the others to our portfolio and make it available to our large commercial and wholesale customer base.”
Seneye has been in business since 2011 and is headquartered in Norwich, United Kingdom, with every product manufactured in-house. The company is dedicated to developing monitoring solutions that help aquatic life survive and thrive in captive environments, such as commercial aquaria, home aquariums, and ponds. Seneye has fitted monitors in many public aquariums and aquaculture facilities and will no doubt aim to fit many more now in the Americas.
“Seneye is excited to join the CoralVue family,” said Craig Timms, Chief Marketing Officer of Seneye. “Their technical and manufacturing excellence with Hydros is a perfect fit for our two brands, Seneye and ITC Reefculture. CoralVue has an impressive and deep understanding of technical products, water quality, and monitoring – a huge synergy exists between our two companies. We really look forward to protecting more aquariums from home to commercial in the USA alongside Hydros – it’s what we were born to do!”
As one of the largest aquatic distributors in the United States, CoralVue expects to grow Seneye and ITC Reefculture’s presence in retail and eCommerce stores, public aquariums, educational institutions, and more. The two companies already share distribution of Abyzz pumps in the UK and US, and we hope (and expect,) to see some Seneye integration into the Hydros platform and maybe even Hydros coming in a UK version, in the coming months and years.
The new distribution agreement comes just in time for MACNA, with both companies in attendance.